Wal-Mart people vs Target people – Let your passion fly

Where there is choice, there will be passion.

The passion some have for dogs over cats is known through cartoons, cute photos and many comparisons through word, video and actions.  People have their reasons for their preferences.  While a cat or a dog are both wonderful domesticated animals they do have distinctive traits that are admired by different people.

I received one of those chain emails the other day that long story short was suggestion that Wal-Mart was so successful in business it should solve the issues faced by the US economy.  (Do you detect already that I’m about to challenge that thinking?)

Such facts sited in the email (not confirmed) to justify this suggestion:

  • The largest company in the history of the world is Walmart
  • Wal-Mart now sells more food than Kroger and Safeway combined, and keep in mind they did this in only fifteen years.
  • There are approx. 3,900 Walmart stores in the USA of which 1,906 are Super Centers; this is 1,000 more than it had five years ago.
  • This year 7.2 billion different purchasing experiences will occur at Wal-Mart stores. (Earth’s population is approximately 6.5 Billion.)
  • 90% of all Americans live within fifteen miles of a Wal-Mart.

If these facts are true what it says to me is different from the conclusion that Wal-Mart is qualified to fix the US economy.  I see Wal-Mart as someone who has risen to greatness by exploiting price wars at the ultimate expense of their vendors.  They are no more qualified to run the economy than a drug dealer in my opinion.  Wal-Mart has created their empire by providing quantities of goods at a low price.

Drug dealers provide their goods at the price their market will bear.  Lumber producers could rape the land of trees to provide lumber economically to their customers as long as the supply could be sustained.  Success in selling cheap comes from the suppliers or the source.

I worked for a company which indirectly supplied Wal-Mart with goods.  Each year as a sub contractor the contract pricing was lowered with the volume of delivery either raised or sustained.  It came to a point that the main contractor could not afford to lose the business it had become the main output for their company.  Likewise it upset me equally when Wal-Mart exercised its control and Levi jeans was driven to manufacture their jeans overseas to lower cost to retain their Wal-Mart business.  It was good for Levi’s stockholders but ultimately I ask was it good for the American people.

Wal-Mart’s process is short sighted.  I hesitate to embrace a process to fix the economy that is short sighted for my children’s benefit.  I’m a Target person. Wal-Mart has saved my fellow American’s money however I prefer Target.  Some are cat people and I am a dog person.  I spend a few more dimes or dollars but I like the philosophy of Target.  A favorite of mine is their pharmacy with its consumer tested packaging and dispensing.

I don’t suggest that Target and it’s board of directors is qualified to fix the economy any more than Wal-Mart.  I realize this simple chain email promoting the merits of Wal-Mart brought out my passion. It made me realize how I felt about my choice to be a Target shopper.  Everyone should make a choice about who they spend their money with, who their supplier ultimately is.  I think about what the long term impact is of my purchase.

I tend to over think things.  I’ve also been somewhat successful in life.  I could be wrong and ironically I live with a cat now rather than my preferred dogs.  If I have you thinking and reading to this point, what I hope is that your dollar goes to a merchant you respect with  solid chain of suppliers you could equally respect.